Another new logo...in Iowa

Cedar Rapids did it a short time ago. Now, its Burlington's turn.

Bees Unveil New Logo

"We felt that a new logo was necessary to help us capture the attention of future Bees fans," Bees General Manager Chuck Brockett said. "We have a beautifully renovated stadium, a long-term relationship with the Kansas City Royals, and have watched our attendance grow 30% over a five-year span. We want to continue these trends, and our staff felt in order to do that we needed something that younger fans will think is cool and be more likely to identify with."

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"In an age where the internet, and specifically our own website at gobees.com, takes Bees baseball to literally every corner of the world, we need to represent our organization and our community in a way that projects that pride we feel in our team and our town," Bees Asst. GM Randy Wehofer said in the presentation on Sunday. "We want people to instantly recognize that Burlington Bees baseball is fun, exciting, and is an organization ready to fulfill the promise of a bright future for generations to come."

First reaction...I LIKE it!

Look at the old one:
Buzz the Bee is kinda Chuck Jonesy cartoony, ain't it?

Here is the local reaction from The Hawkeye

Was the team being sold? Were the naming rights to the stadium sold? Was Chuck Brockett retiring?

The Burlington Bees accomplished their goal when they started talk several weeks ago with their "Have you heard the Buzz about your Bees?" campaign.

They got Burlington talking about what might be happening with the local Midwest League baseball team.

Sunday, everyone got the answer.
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"We thought with the reading program, with Honor Roll and DARE Day, with the renovation and affiliation extension, and all the positive things, that for the first time since we've been around, and looking back through the history, maybe ever, we can actually think long term about this organization," said Randy Wehofer, the team's assistant general manager and radio broadcaster. "Long term, we didn't [think] the logo was appealing to the next generation of Bees fans. That was really the driving force behind this decision."