New Look Louie

This has been out there for a bit.

LumberKings Unveil New "Louie" Logo

On Opening Day 2008, a new crop of players will not be the only fresh look for the Clinton LumberKings. The classic "Louie the LumberKing" logo that adorns Clinton's hats and helmets is getting its first facelift since its creation in 1994.

Thanks to New Era's design team, Louie has toned up, changed his facial hair and is even equipped with some new gear. Gone is the handlebar mustache, silver crown and green wood plank that epitomized the mascot for 14 seasons. Nowadays, Louie is sporting a new slick goatee, a shiny golden crown, and swings a more conventional wood baseball bat. With all the changes, he has still maintained the scrappy attitude that made him a fan favorite - arching his eyebrow and sporting his classic grin.

Old Louie:

New Louie:


I think that someone at New Era could possibly be a fan of Clerks: The Animated Series

Maybe you can tell a bit better in this picture from Clerks II.



Or, maybe I just need to get more sleep.