1/19/2008

A review of Louie

The Sports Logo Pundit has his thoughts on the new Louie the LumberKing.


Whoops. I meant to put this one up there. It was kind of confusing looking at both of them:


What says the SLP?

I don't know this for sure, but I'm pretty sure that this new Clinton LumberKings logo (left) is the first foray into logo design that the New Era Cap company has taken on. Perhaps they should stick to making baseball caps more and more expensive instead, since that's what they do best.

While I agree that Louie could've used a little bit of a tweak, perhaps just an upgrade to a more contemporary style of artwork, why they needed to make him so creepy is beyond me. In a sensitive time for baseball on all levels, there are just far to many cheap steroid jokes that one can make about the new Louie.

Seriously though, you can say that I'm reading to much into it, but I really think that this logo is an unintentional commentary on how different we think baseball players look now than we used to. Let's be honest with ourselves, thanks to Mark McGwire and Sammy Sosa and Barry Bonds, we now think of baseball players, especially sluggers, as being barrel chested, monstrous armed, razor sharp jawboned, aggressive monsters.
But, here is what really disappoints him:
Not to mention that they felt the need to get rid of the board with the nail. That's arguably the best part of the old logo. It definitely loses a great deal of it's charm with a plain baseball bat in his hand.

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