Cooley...Cooley

In the past, when I have heard the name Cooley, I have thought about Mel Cooley from The Dick van Dyke Show.

In the past, when I talked about the home stadium of the Lansing Lugnuts, I have said Oldsmobile Park.

No longer. On both accounts.

Lansing Mayor Virg Bernero and Thomas M. Cooley Law School President and Dean Don LeDuc today announced that the downtown Lansing stadium and home to minor league baseball’s most successful franchise - the Lansing Lugnuts - will officially be named the Cooley Law School Stadium in a sponsorship agreement just signed between the baseball team and the law school.

There is video at that link. Video of a dragon and a politician.

The Wall Street Journal's Law Blog has this:

Okay. And you think the attention is going to increase visibility for the school?

We do. We’re a national school — more than 75 percent of our students come from out of state, and we’ve worked hard to attract more attention, both nationally and in-state.

We’ve got a really advanced presence on the Web, and we sponsor a booth at the ABA every year, and continue to have a pretty large marketing budget. We were the first school that I know of to buy a billboard here in Michigan, and now it seems like just about every school in the state has a billboard.

Our feeling is that the naming rights will be much like the billboard. The sign is visible from all four directions for anyone approaching the stadium. You also get the benefit of getting on street signs in town. We also get an advertisement inside the stadium and get on the team’s Web site. There really are a lot of ancillary benefits.

Much more at that link.

In closing, I will be disappointed if this is not part of the logo for the new name of the stadium.

I'm prepared to be disappointed.