What's in a nickname

Chris Jaffe at The Hardball Times ranks the nicknames of MLB teams. His criteria:

All lists are inherently subjective, but this one is completely so. Even still, I have some general guidelines for making my picks:

- A nickname should be distinctive.

- The nickname should ideally tie in to the local community somehow.

- Above all else, a nickname should sound cool.

The Brewers rank is...

5. Milwaukee Brewers. It's a fitting nickname, given all the beer making going on in Wisconsin. It's certainly unlike any other team nickname.

Click over for the whole list.

This link is via Duk at Big League Stew. Duk ranks the Brewers, based on Jaffe's criteria, at #1.