1/07/2008

What to do for an encore

The Bay City Times asks "What's next?" for the Great.Lakes.Loons. in season number two.

The business of baseball
Its first season was nothing short of a home run. Now mid-Michigan's Great Lakes Loons baseball team hopes to build on that success in its sophomore year.

''To this point, things are looking really exciting and strong for next year,'' said Paul Barbeau, president and general manager of the Loons.

Advance ticket sales are running about the same as last season, a sign that people continue to support the new Midland franchise, he said.

The Looooooooooons are also hosting the 2008 MWL All-Star Game.

''Having the all-star game is a big new thing and our signature event of the year,'' said Chris Mundhenk, assistant general manager and manager of marketing and promotions for the Loons.

Mundhenk said another area of growth for the organization is renting Dow Diamond suites and the stadium's 14,000-square-foot enclosed concourse for dinners, receptions and meetings.

''That's a revenue stream a lot of other teams don't have, because they are outdoor facilities and when winter hits, you shut them down,'' Mundhenk said.

Check it out.

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