Exorcising the Devil (Rays)

From ballparkdigest.com is the link to this story:

Rays seem ready to dump Devil
A name tweak is among changes considered for 2008

When the Devil Rays unveil new logos, colors and uniforms for the 2008 season, they likely still will be known by their old name.

Or at least their old last name.

After considering a complete change of identity to mark the end of their first decade, team officials apparently will instead drop the Devil and keep the Rays.

"We haven't made a final decision, but we are leaning toward the direction of a change in uniform, a change of colors, a change in logo and perhaps a slight modification of the name," team president Matt Silverman said. "But it's unlikely we will have a dramatic change in the name."

That decision represents something of a compromise, allowing the team to maintain what brand identity it has and connections, such as with the new rays tank while exorcising the devilish connotation that some find objectionable.

"We've integrated fan sentiments, results from focus groups and surveys into this," Silverman said.

Despite the last quote sounding like it's from a Dilbert cartoon, I think this is a good idea. Unless they go with the Tampa Bay Sugar Rays.

Two of the Sugar Rays I have heard of would bring toughness to mind:

Robinson:

Leonard:
But, one Sugar Ray does not translate into toughness:

Just stick with Rays, Tampa Bay.