Move over Green Bay, our city is ‘Title Town’
In an effort to capitalize on the city’s recent athletic and municipal success, the Fort Wayne-Allen County Convention & Visitors Bureau on Friday announced a marketing campaign dubbing the Summit City as “Title Town.”Seriously?
The bureau teamed with Burkhart Advertising and other community organizations to launch the campaign, which includes billboards.
The designation celebrates the back-to-back Turner Cup championships by the Fort Wayne Komets, the Fort Wayne TinCaps’ Midwest League championship and the city winning its third All-America City designation.
Betsy Perry Patton, communications manager for the bureau, said research was done to ensure the title didn’t infringe on copyright issues, as the title is often associated with Green Bay, Wis., and its Packers.
The group has asked businesses to help promote the campaign by using “Title Town” on marquees, Web sites and newsletters.
That is the story from the Journal-Gazette. This link to the News-Sentinel has an image of the billboard.
Seriously?
2 comments:
Hey, you gotta take advantage of opportunities as they exist. Regardless, it has been a good year for the Fort. A lot of hard work and effort from a lot of people deserve much credit.
Hey, whatever gets you through living in Fort Wayne, I guess.
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