Meet Inc. Innovator: Rob Zerjav
A taste:
Q Sure it's a team effort, but what has been your big push?
A One of the biggest successes, and one of the things I've pushed ever since I became president, was taking our food and beverage in-house. It's a big portion of our business from the revenue side and customer service side. We've always had it contracted out ever since the stadium was built. In 2005 we took it in house and it's been a much bigger success than anybody ever thought it would be.
Q You put in a number of improvements last year, like the home-run porch. You sold naming rights. What about this year?
A Nothing to that size. We've added some new promotions. We've focused on making our show a little bit better during the games. There are some plans in the next couple of years to add some things to the ballpark. We want to make this ball park the crown jewel of the Midwest league.
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