Diamond Jaxx off the field

There is new ownership in Jackson, Tennessee. The people in charge of the Diamond Jaxx are trying to repair the brand, as it were.

The Jackson Sun has taken notice.

On Wednesday, a pair of West Tenn Diamond Jaxx players read stories to a group of students at Parkview Montessori Magnet School. That might not sound very exciting, but it is a good indicator of how times have changed for our local professional baseball team.

...

So what is so special about the Jaxx players' visit? Well, it is a good indicator of the team's new attitude. It is an indicator of the team's willingness to get involved in the community, even in small ways. And it is the key to the team's continued success in Jackson.

Truth is, there's a lot of work still to be done to rebuild the bridges burned over the past several years. The problems stemmed from a nasty dispute between former Mayor Charles Farmer and former Jaxx owner David Hersh. Then, there was the effort several years ago to relocate the team. By the time all that had settled down, there were a lot of hard feelings in the community, even among hard-core fans.

Being in first place may help. But, community involvement is the key.