Why not?

'Man vs. Food' host Adam Richman will attend Whitecaps game to tackle Fifth Third Burger

The West Michigan Whitecaps' Fifth Third Burger, which has drawn worldwide attention, will be featured on the Travel Channel's "Man vs. Food."

The show's host, Adam Richman, will attend the Whitecaps' July 15 game at Fifth Third Ballpark against the Peoria Chiefs to shoot an episode of eating the Fifth Third Burger that will be aired at a later date.

Mickey Graham, the Whitecaps' director of marketing and media relations, said he thinks Richman might try to break the record of eating a Fifth Third Burger, which is 17 minutes.

Read on at the link and see video of Mr. Richman in action.

This reminds me. Travel Channel needs to bring Three Sheets back to the airwaves.