7/14/2009

Sign of the times

GM dumps sponsorships
Judge lets automaker drop 54 contracts in move to slash costs in advertising

How could this possibly be related to Midwest League baseball?
Among the contracts that will be terminated effective June 22 are the naming rights of Oldsmobile Park. GM agreed to pay the city of Lansing $1.5 million when it signed a 15-year contract in 1995. The stadium is home to the Lansing Lugnuts, a Class A affiliate of the Toronto Blue Jays. A spokesman for Mayor Virg Bernero did not return a call seeking comment Monday.
Note that the dateline for the story is July 14.

Here is the foresight of GM...from the Lansing State Journal article...
Five years ago, GM had toyed with the idea of changing the name of the park. The automaker had discontinued the Oldsmobile brand and GM had spoken to the city about giving the park a new name.

It eventually decided against it.
In hindsight....they may have decided on another path.

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