12/17/2009

So much right, so much wrong

The Timber Rattlers have had 'Bang for your Buck' Nights for a while now. Tuesday nights are big attendance games at Time Warner Cable Field.

Last night the Sacramento Kings tried their own...well, I'll let this preview article explain what it was called.

Spread the Kings Cheer With Dollar Beer

Cynthia Hubert of the Sacramento Bee wrote the story and gets quotes from MADD and Sacramento Law Enforcement, but there is a glaring error. See if you can spot it:
"It's a high-profile promotion and we'll be monitoring it," said Jon Carr of the California Department of Alcoholic Beverage Control. "The Kings just need to make sure that IDs are checked, and that they don't serve anyone who is intoxicated."

Discount beer promotions, long a part of the sporting landscape, have become less common because of concerns about overconsumption, crowd misbehavior and drinking and driving, observed sports fan researcher Christian End of Xavier University in Cincinnati.

End recalled a notorious "Nickel Beer" promotion 35 years ago in which the minor league Lake County Captains baseball team in Ohio had to forfeit a game after drunken fans went bonkers.

"This is sort of a throwback idea, and it's one of those things you could potentially see backfiring," End said of the Kings promotion. "I don't want to condemn the Kings, but I hope they are encouraging people to drink responsibly because that's a lot of people and there could be quite a lot of beer consumed."

The Sacramento River Cats have offered similar discounts, including $2 beers at their annual "barbecue and brew" event, said spokesman Gabe Ross. The team typically offers cheap brews only at select locations within Raley Field, and usually cuts the promotion off in the seventh inning, he said.
Did you see it?

Okay. I'll pull it down
End recalled a notorious "Nickel Beer" promotion 35 years ago in which the minor league Lake County Captains baseball team in Ohio had to forfeit a game after drunken fans went bonkers.
The Lake County Captains -- who were not even around 35 years ago -- held their Nickel Beer Night this past season. That was part of an anniversary celebration of the Cleveland Indians Nickel Beer Night in which the Indians fans got too "bonkers" and the game was forfeited.

The Captains Nickel Beer Night? Oh, it went off without a hitch.
Beer was only served from when the game opened (6 pm) to when the game started (7 pm). Each cup of beer was five ounces and fans could only get two cups per person.

The team served 2,000 cups of beer, according to Jonathan Levey, the team’s director of promotions. But it appears like lines were long enough so that it would be physically impossible for an average adult to get drunk.

To the team’s credit, they actually had some acceptable draft beers being offered for the nickel. Fans could choose from Bud, Bud Light, Miller Lite and Labatt’s.
I can see how Mr. End would be confused by that, but it's close enough for government work.

Oh, how did things go for the Kings last night?

Well, they won and they drew 16,579. They entered the game at 10-13. With the bump from last night, they are now averaging 12,424 which is still 29th in the 30 team NBA.

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